Benefits are:
Easy to sign up
Can view portfolio pages without being registered but all designs are not able to be viewed (the team came up with a VERY clever view which acts as a tempting call to action for buyers to register)
Easy to upload designs, collections, apply tags and descriptions
Very organized filter system with no restrictions on how the search words pick up designs
Easy to search by designer
Buyers can connect with you on internal inbox
Buyers can like your designs and add to their favorite
Buyers can follow you AND opt to receive alerts to their email inbox when you update new work
Designers can see who is following them by product categories
Buyers can see how many likes they have against each design
Easy to add mockups and supporting images to each design, which are presented beautifully
Buyer can clearly see all other designs in your collection
Upcoming online trade shows where you have opportunities to promote and sell your designs to well-known buyers